Frequently asked questions

AI search optimization (also called generative engine optimization, GEO, or answer engine optimization, AEO) is the work of making your business the one that AI assistants like ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews name and link to when someone asks a question you can answer. It builds on classic SEO: the assistants mostly pull from pages that are already crawlable, trusted and clearly written.

No. Most AI answers are assembled from pages that search engines have already indexed and ranked. Strong SEO is the entry ticket. AI optimization adds the parts that decide whether you get quoted: direct answers, structured data, clear entity information and being mentioned on other sites the assistants trust.

A one-page PDF every Monday. It shows what changed last week (clicks, impressions, rankings and AI mentions), then lists three to five specific actions ranked by impact and effort, each with the page, the change and why it matters. No dashboards to log into and no jargon.

AI does the heavy lifting: it pulls your Search Console and Analytics data, runs your buyer questions through the AI assistants and drafts the plan. Our own playbook and guardrails shape every recommendation, and plans that suggest anything risky, like removing or redirecting a page, are flagged for human review before they go out.

Technical fixes and new pages usually start showing in Search Console within two to six weeks. AI assistant mentions tend to move more slowly because they depend on how often each assistant refreshes what it knows. We report honestly every week, including weeks where nothing moved.

No, and you should be wary of anyone who does. Nobody controls Google or the AI assistants. We guarantee the work: a clear plan every week, implemented changes on the plans that include them, and honest reporting.

Not to get started. Axis Weekly works on any website, including WordPress, Squarespace, Wix, Webflow and Shopify, because we only read your data and tell you exactly what to change. Axis Pro, where we make the changes ourselves, is only for websites and Shopify stores we build, so every change is made safely in code we wrote. If you want the work done for you, a search-first rebuild is the path, and we will tell you honestly whether it is worth it.

No. On sites we did not build, we deliver the plan and you or your web person make the changes, usually in under an hour a week. Each action names the exact page and wording, so it is quick to do. We only edit websites and Shopify stores we built, because that is the only way we can guarantee a change will not break something. If you would rather hand the work off entirely, a Foundation Site or Shopify Store build moves you onto something we look after.

Yes. We build custom Shopify stores with a theme written in code for speed, product data written to be read by Google and AI shopping results, and payments, shipping and tax set up and tested before launch. The store lives in your own Shopify account, so you own it outright.

You do, directly. Your Shopify plan, apps and payment processing are billed by Shopify to your account. Our build fee and any plan or care subscription with Site Axis are separate.

Plans are month to month and you can cancel any time. Pay annually and you get 12 months for the price of 10. Website builds are a fixed quote with a clear scope.

For Axis Weekly: read-only access to Google Search Console and Google Analytics. For Axis Pro we already look after your site or store, so we only need manager access to your Google Business Profile.

Yes. siteaxis.co runs on the same playbook and gets the same Monday plan our clients get. We publish our own numbers on a public scoreboard so you can watch it work before you buy.