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AI search optimization

Get named when buyers ask ChatGPT, Claude, Gemini and Google.

AI search optimization is the work of making your business the one AI assistants recommend and link to. We do it by fixing what the assistants read: your pages, your structured data and what other trusted sites say about you. Then we track it every week across five assistants.

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What we work on

The five things that decide whether AI mentions you

None of this is magic. It is the same discipline as good SEO, aimed at how assistants choose sources.

1

Answerable pages

Every service, location and common question gets a page that answers it in the first two sentences, with specifics like prices, timelines and service areas that assistants can quote.

2

Crawl access

We make sure Google, Bing and the AI search crawlers (OAI-SearchBot, PerplexityBot, Claude-SearchBot and others) can reach and read your pages, without JavaScript walls.

3

Structured data

Schema markup tells machines exactly who you are, what you offer, where you work and what customers say, so nothing is left to guesswork.

4

Consistent entity facts

Your name, address, services and hours match across your site, Google Business Profile, directories and social profiles. Conflicting facts make assistants hedge or skip you.

5

Third-party proof

Assistants lean on reviews, local press, trade associations and comparison articles. We find the sources that get cited in your market and help you earn a place in them.

✓

Weekly measurement

We run your buyer questions through ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews every week and record who gets named, so progress is measured, not guessed.

GEO vs SEO

Is this different from SEO?

Partly. Google AI Overviews and most assistants build answers from pages that search engines have already crawled and trust, so classic SEO is still the foundation. What changes is the goal. Instead of ranking a page, you want your business to be the clear, quotable answer and to be corroborated by other sources.

That is why every Site Axis engagement covers both: Google rankings and AI mentions, measured side by side.

Read the full guide to AI search optimization →

What we track for you

  • Clicks, impressions and positions from Google Search Console
  • Which of your tracked questions each assistant answers with your name
  • Which competitors are named instead, and the pages cited
  • AI crawler visits to your site
  • Technical health: indexing, speed and schema errors
Plans

Pick how hands-on you want to be

Axis Weekly

The Monday action plan. For owners and in-house teams who can make the changes themselves.

$390/mo
or $3,900/yr, two months free
  • A one-page PDF action plan in your inbox every Monday
  • Google Search Console and Analytics connected and read weekly
  • AI visibility tracking on 25 buyer questions across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews
  • Monthly scorecard: rankings, clicks, AI mentions and citations
  • Plain-English steps ranked by impact and effort
  • Email support with a one business day reply
Start with a free snapshot

Axis Partner

For multi-location brands, franchises and agencies that need several sites tracked and improved.

from $3,000/mo
 
  • Axis Weekly across multiple sites, stores or locations, or Axis Pro on the ones we build for you
  • Location and service page programs at scale
  • Custom question sets per market
  • White-label reports for agencies
  • Quarterly strategy session
Talk to us

Questions about AI search

What is AI search optimization?

AI search optimization (also called generative engine optimization, GEO, or answer engine optimization, AEO) is the work of making your business the one that AI assistants like ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews name and link to when someone asks a question you can answer. It builds on classic SEO: the assistants mostly pull from pages that are already crawlable, trusted and clearly written.

Is SEO dead now that people ask AI?

No. Most AI answers are assembled from pages that search engines have already indexed and ranked. Strong SEO is the entry ticket. AI optimization adds the parts that decide whether you get quoted: direct answers, structured data, clear entity information and being mentioned on other sites the assistants trust.

How fast will I see results?

Technical fixes and new pages usually start showing in Search Console within two to six weeks. AI assistant mentions tend to move more slowly because they depend on how often each assistant refreshes what it knows. We report honestly every week, including weeks where nothing moved.

Do you guarantee rankings or AI mentions?

No, and you should be wary of anyone who does. Nobody controls Google or the AI assistants. We guarantee the work: a clear plan every week, implemented changes on the plans that include them, and honest reporting.

Do I need a new website?

Not to get started. Axis Weekly works on any website, including WordPress, Squarespace, Wix, Webflow and Shopify, because we only read your data and tell you exactly what to change. Axis Pro, where we make the changes ourselves, is only for websites and Shopify stores we build, so every change is made safely in code we wrote. If you want the work done for you, a search-first rebuild is the path, and we will tell you honestly whether it is worth it.

See how AI assistants describe your business today.

Get a free AI visibility snapshot. We ask ChatGPT, Claude, Perplexity, Gemini and Google the questions your buyers ask, and show you who they recommend.

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